Originally posted on LinkedIn Pulse on January 4, 2016.
Social Media Week Chicago 2015 in November featured a master class on business intelligence using social analytics. The three speakers on the panel were from start-up fashion publisher (Clique Media Group, Inc. or CMG), digital marketing agency (Tenthwave Digital), and retail pharmacy chain (CVS Health). The panel discussed ways to leverage social media to make business decisions, gain customer insights, and stay competitive. Insights in social media in this class were leveraged from Digimind’s social listening and analytics platforms, which are known as software as a service (SaaS) products. Read the complication of tweets and panel notes in this storify link. I was invited as a panelist to share successes at CMG, my slides can be viewed here.