*Social media* has a many layers and, in the business and data senses, it is growing up nicely. Social sharing platforms provides developer access to their data, such as membership interactions and status updates, which can come as emotional outpourings, diatribes, celebrations, and affirmations. Armed with time (most difficult thing to come by on this list), stack overflow, reference materials, and an open source coding tool — anyone can quickly #oneup your *social media listening* skills. Not a bad skill to flaunt around, since positions managing and creating content on social media are increasing and relevant in every sector and job function. Now, adding the third word – listening – gives social media scouring, participating, and downloading another lift in professionalism.